Pomegranate, 2012, AA706
Artist: Tony Sarg
size: 50.76 x 73.66 cm
<Description on the box>
The world's first underground railway, the London Underground - today Europe's third-busiest metro system - opened its first section in 1863. In 1908 the expanding transit system began hiring Britain's best artist and designers to produce advertising and promotional posters. Soon the newly named "Underground" was established as an important partron of the arts and an acknowledged leader in poster quickly.
London's diverse entertainment venues provided enticing subjects for transport posters, such as those advertising the flying displays held at Hendon Aerodrome, an important and innovatice civil aviation center. Flying at Hendon, designed for the Underground in 1914 by noted painter, illustrator, and caricaturist Tony Sarg (American, 1880-1942), was among a series of poster advertising aerial displays and races held at the aerodrome to publicize new technologies. Sarg's witty these caricatures convey the excitement and commotion surrounding these events, many of which drew hundreds of thousands of spectors.